Today, people are using the development and deployment of AI-powered fake face generation technologies, raising serious ethical concerns. However, such technologies can also be used creatively to create fictional characters for a movie or video game, although their risks include:
AI Fake Face Generation Risk
Taking into consideration the outcomes of the search process, AI in the creation of the false face provides certain threats. Here are some key findings:
- Accessibility: AI fake face generation is becoming more advanced and readily available, a simple search on the internet on fake face generators delivers ThisPersonDoesNotExist.com and Generated.Photos that are capable of creating realistic fake faces at low or even for free.
- Realism: They also stressed that technology has advanced a great deal so that the fakes could barely be told from the real faces. The extant research established that a person can be deceived into thinking that some of the faces synthesized by an AI algorithm are real or actual (e.g., [1], [2]).
- Malicious uses: By and large, there are negative uses of fake faces such as:
- Identity theft: It is possible that criminals can couple the AI-generated faces with stolen ID photos to impersonate and animate the images for purposes of faking loan applications or other related money-related scams.
- Disinformation: Such avatars may contain principally false and fake information for propaganda, which is why their usage raises questions about reality.
- Impersonation: The faces supposedly generated by AI can be exploited to emulate persons, including business leaders, politicians or movie stars, for the sake of deceit or to cause harm.
- Business risks: The risks involving reputations are huge if fake faces are created with the help of AI since consumers and businesses cannot trust these visuals. Companies may face financial losses due to:
- Activities that are illegal and include impostor reviews, or a set of positive reviews that are written to influence the opinion.
- Faking identity by imitating officials or staff members of the business organisation.
- Lack of control over information flow within the organization and outside resulting in negative impacts such as the damaging of the intended brand.
- Detection challenges: Though researchers are working on identifying deepfakes, the technology is still continuous, and the methods of identifying deepfakes may take some time to match the pace of fake face generation by AI.
Mitigate these risks
To mitigate these risks, organizations need to develop comprehensive defence strategies that include:
- Countermeasures against generated fake faces in particular and information in general that can be created using AI.
- Maintaining effective measures on the user’s online identity verification and the subsequent user authentication.
- Surveillance of purported new and risky conducts on the Internet and on social networks.
- That is, designing approaches for promoting differentiation between AI-synthesized fake faces and true faces.
- Setting up the strategies for handling incidents in order to contain an incident in case it turns into a breach or an attack.
Developer managing these risks by
To mitigate these risks, researchers and developers are working to:
- Improve detection tools and techniques to identify AI-generated faces.
- Develop more transparent and accountable AI systems that reveal their inner workings.
- Implement measures to prevent the exposure of private data and identities.
- Establish regulations and guidelines for the responsible development and use of AI-generated face technology.
References:
This research was taken by some real references like:
- ‘Hi, I am a Fake Face: Humans Indicate Greater Trust in AI-Generated Faces than Real Ones’ (2024).
- Real Faces v Fake Faces: Can You Tell the Difference? – AI Creates Human Face Generation Technology (2019).
Conclusion
Therefore, it is imperative to pay attention to the use of AI-generated faces as an art form without proper regulation, or misused for a wrong cause they pose a lot of dangers to society.
