Google Search got a powerful new upgrade recently, and it’s now available in India! Meet Google’s AI-powered Search Generative Experience (SGE), now live for Indian users. This changes how we use the globe’s most frequented search engine.
For our readers today, we will explain what this AI feature is and does, how to access it, and most importantly why it matters broadly for Indian users and their content creators.
🔍 What Is Google’s AI Powered Search (SGE)?
The Search Generative Experience (SGE) is Google’s latest attempt to reinvent search with the help of generative AI technology. Rather than blue links alone, SGE offers real-time answers, summaries alongside smart follow-up questions as Ai generated content.
Leading tech companies are known to employ their own agenda setting models for advanced cross-referencing including talking to each other. It has also been integrated into Gemini which is regarded as one of Google’s superior AIs.
Example:
If you were to look up “Is it safe to visit Kashmir in July?”, not only would you get travel advisories but a summarized answer also containing weather trends and forecasts besides priceless suggestions—all courtesy of Artificial Intelligence.
Now Live in India: Why This is Important
As one of the leaders of Google’s customer base, bringing SGE here means for India:
- AI access without a need for a chatbot
- No Gemini and Bard segmentation anymore.
- Smart searches for students, professionals and whole businesses.
- Responses in Hinglish with answers in regional languages friendly layout.
With the growth of AI technology adoption this also brings us closer to an AI-first economy digitized system like integrated US or Japan regions where SGE has adoption.
⚙️ How to Enable Google AI Search Mode for Indian Users
At the moment, SGE is still experimental and part of Google Search Labs. Here’s the steps to enable them:
🔸 Step 1: Update Chrome or Google App
Ensure that your Google Chrome or Google App is updated to its recent version.
🔸 Step 2: Visit Search Labs
Head over to 👉 https://labs.google.com/search
🔸 Step 3: Sign In Using Your Gmail Account
Simply use your normal Gmail ID (Indian accounts are eligible now).
🔸 Step 4: Enable “SGE”.
Turn on “Search Generative Experience (SGE) from the search labs page”.
🔸 Step 5: Searching Starts!
Visit https://www.google.comand enter any search term. You will receive answers and follow up questions generated using AI.
✨ Things To Notice in SGE
Here’s how the new experience works and feels like:
🔹 AI Snapshot: A summarized answer box from different info sources that is animated.
🔹 Follow-Up Prompts: Recommendations to address more complex questions that relate to your query.
🔹 Quick Facts & Pros/Cons: Very helpful when making decisions on products comparison.
🔹 Conversational Flow: Recalls your previous question, enabling you to ask deeper follow-up questions.
🔹 Links To Sources: Still provides links for users to verify the information given or dig deeper.
Use Cases in India
| Scenario | Traditional Search | AI-Powered SGE |
| College Project on Climate Change | 10 links, PDFs, and blog posts | Provided an AI-generated summary with citations alongside more advanced research questions for further exploration. |
| Best Phone Under ₹30,000 | User reviews along with advertisements | AI summarizes everything, giving pros and cons alongside user reviews and buying guides |
| How to Start a Small Business in India? | Government WebsitesDispersed fragments of information | Step by step detailed AI instructions paired with the most recent plans YouTube links provided too. |
🧩 Privacy Concerns And Information Accuracy
As always, Google has its risks stating: it is still experimental labs out there–AI generated content or info might not be tested/audited 100% accurate so errors can exist but you will always have:
✅ Fact checking verified info links for scrutiny
✅ Algorithms getting switched off at user’s discretion
✅ Currently, zero advertisements on ai prompts’ answers
✅ The feedback button allows users to report possible issues or bugs, deactivate the AI mode at any point, or mention that even more complicated questions might not be answered. At the time, one can enjoy the experience without advertisements and it is free of charge.
“Google Search SGE is no longer about answering your queries.
It’s about using Artificial Intelligence to understand your intent and generate insights.”
👨💻 Explorers Ready?
🔗 Use Google SGE Now→
💡 Pro Tip: Consider attempting inquiry-phrased layered questions that are more specific like:
- “Compare electric scooters under ₹1 lakh in India with the best value for distance range.”
- “List top startup ideas for 2025 which have low investment and high return on investment.”
- “What are best-worth AI tools graphic designers use, free or paid options?”
For other AI news, tools, and technology updates transforming India’s digitally advanced future, follow Aixcircle.
