Building on innovations in its user base security systems, Bharti Airtel has strengthened its mobile network spam call detection features and began international spam call detection with multilingual notifications. This is a further step in the war against illegal telecommunications operations that every mobile service provider has to fight increasingly in India.
Here at Aixcircle, we focus on advancements and their technologies impacts on people’s daily lives. Perhaps the most astonishing and recent example is concerned with Airtel where attention was drawn due to them embedding AI for security in mass scale.
The Recent example of Digital Security Using AI Technology
With over 1.3 billion mobile users in India, the country still remains a focus area for not just local marketers but international telemarketers and fraudsters as well. Worst of all, spam calls have evolved into complex schemes masquerading as bank employees, courier and government service representatives.
To solve this, Airtel launched in September 2024 an AI-powered detection tool that flags filters and blocks in real time these types of calls.
And now, it’s getting even better.
Airtel AI Update Improvements
1. International Fraud Detection
The capability of the AI system to identify spam calls and spam text messages from foreign numbers has increased. This is important since there has been an overseas spam traffic increase of 12% over the last six months.
International dialing codes are increasingly being used by spammers to exploit and evade national filters. By scanning millions of call patterns per second, Airtel’s AI is now capable of instantly identifying and alerting users about suspicious activity, even from abroad.
Airtel’s AI currently scans over 1 trillion data records every day which includes classifying spam based on caller behavior, timing, volume, and user reports.
2. Multilingual Spam Alert Capabilities
Airtel users will now receive spam call alerts in ten additional Indian regional languages widening the accessibility reach.
Some of the caps include:
- Hindi
- Marathi
- Bengali
- Gujarati
- Tamil
- Kannada
- Malayalam
- Telugu
- Punjabi
- Urdu
Currently available to Android users, millions will be enabled to understand and act on spam alerts in their native tongue.
Results So Far: The Numbers Speak
Cumulatively over 27.5 billion spam calls have been flagged since the tool’s launch. That’s roughly 1,560 spam calls every second. In just a few months, over 100 million users benefited with no additional overhead.
There are no added charges for customers of Airtel.
The Operation of AI at Airtel
Airtel have built systems which tracks, monitors, and performs actions based on calling behavior through the use of machine learning. The models:
- Measure calling behavior – e.g. How often do people who dial a specific number actually receive calls?
- Evaluate user feedback – calls can be marked as spam by users.
- Detect global spam patterns – also based on collative spam patterns and anomaly detection.
- Contextually pre-inform – users can be pre-informed whether a number is suspicious.
The AI system modifies itself through the petabytes worth of call meta-data received, continuously creating new standards for spam call detection.
Why this is important to you
For Individuals
- Lowered chances of encountering spam or scams
- More secure online life.
- Notifications in local dialects aid understanding irrespective of age.
For Businesses
- Better work productivity along with less time wasted with robocalls.
- Reduced strain on mental well-being stemming from robocalls.
- More confidence placed on telecom services.
Airtel Users Have Increased Security Now
In Airtel’s recent efforts to prevent cyber fraud, Here is where the trend emerges: Telecom companies are now employing AI and cyber security frameworks directly aimed at the consumer.
What could be better?
Airtel has automatically enrolled every user into this feature for free — no downloads, no opt-ins required. AI is doing its magic quietly, ensuring the users’ safety from spurious calls… that’s what matters.
Final Thoughts by Aixcircle
The spam calls have become omnipresent, and they are becoming increasingly sophisticated. Bharat’s latest AI innovation couldn’t have arrived at a better time. The implementation of real-time detection, international spam detection, and alerts in multiple languages has set the benchmark for consumer protection.
At Aixcircle, we view this as another step towards a highly secure and customized digital world where the role of AI goes beyond innovation to safeguarding users’ interests.
