At a time when technology is advancing hand in hand with creativity, WAVES 2025, the first World Audio Visual & Entertainment Summit, has emerged to place India at the epicenter of global innovation in media, entertainment, and AI. The summit from May 1-4 at the Jio World Convention Center in Mumbai is sponsored by the Ministry of Information & Broadcasting and is a step forward towards India’s leadership in the creative technology transformation.
Creativeness and Technology Amalgamation Around The World
The WAVES 2025 summit joined with more than 100 countries to present artists, business leaders, investors, and policymakers. The additional 15,000 square meter exhibition area contains industry stalwarts such as Netflix, Amazon, Google, Meta, Sony, and Adobe, and growing innovators like Neural Garage and Fractal Picture.
The “Kala to Code” Bharat Pavilion storytelling, covering India’s enchanting transition from oral stories to modern-day digital stories comprises 4 experiential zones – Shruti, Kriti, Drishti, and Creator’s Leap.
AI: The Technology that Transform Creativity
A case study of AI changing creativity’s boundaries during the summit was presented by Adobe’s CEO Shantanu Narayen in his key address “Design, Media and Creativity in the Age of AI.” According to Narayen, AI neither endangers nor suffocates one’s imagination but rather acts as creativity’s fuel, allowing Indian creators to go beyond the classical framework.
NVIDIA’s Vice President Richard Kerris and Managing Director Vishal Dhupar head AI discussions regarding enhanced productivity creative force AI can offer, along with India’s growing stature in the AI-laced creative world.
Honoring The Legacy Of India’s Cinema
The summit celebrates the evolution of India’s cinema, with Indo Phagwa Indian cinema being the driving force behind advancing the automation industry Phalke’s cinema as cemeteries precedence to franchises such as “RRR.” Modi accentuates India’s cinematic tradition as “Timeless, Thought-Provoking, and Truly Global.”
Panel discussions with industry icons like Shah Rukh Khan, Deepika Padukone, Rajinikanth, and AR Rahman discuss boundary-less storytelling and old meets new approaches in the Bollywood industry.
Supporting the Creator Economy
The Indian Government acknowledged the emerging creator economy and announced a fund of $1 billion dollars to help digital content creators access funding, skills, and the global market.
Alongside, the Indian Institute for Creative Technology IICT received 391 crore to aid research in helping aim digital technology to nurture India’s future demanding creative skills.
Experiential Global Interactions Collaboration
WAVES 2025 will host participating Microsoft, Dream11, JioGames and pushing the limits of Xbox’s already published console video games will open the grand Western Gaming Arena yielding the fastest growing video gaming and esports activities animosophy in history.
It will also host the Global Media Duel (GMD) with SPD level of 25 other countries and their ministers in another snap of India merging with the world of media and entertainment.
“Create in India, Create for the World” – India’s Vision
“WAVES 2025” marks India’s intent to establish the nation as a global epicenter for content development, IP, and Technology Innovation. India strives to emerge as a frontrunner in the creating tech world by integrating culture and cultural heritage and technology.
In bold words of Prime Minister Modi “WAVES is not only an abbreviation, it is a wave of culture, creativity and global connect.”
